Establishing the offering price for your house is the most important decision you will make during the sale process. It will directly affect the speed of your sale and the amount of money you take home from the deal.

To set the price, you need to estimate the Fair Market Value of your home. This is the price a buyer will pay and seller will accept, given that neither party is under duress.

The Fair Market Value of a home is market-driven. It is not based on your feelings for the house, or the amount of money you expect to make on the sale.

Certainly, you want to net as much money as possible-but if you overprice your house, you'll simply end up with property that's been sitting on the market too long. Do not allow yourself to be taken in by an exaggerated listing price that cannot be supported by the facts.


The best way to determine Fair Market Value is to review a Comparative Market Analysis prepared by a Realtor.

Compares your property to similar properties that have sold or are for sale in the same neighborhood
Adjusts the sale price of your property, up or down, to reflect any notable differences between your property and the comparables. The adjustments include: location, lot, age and functionality of the improvements, features and time of sale.
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If you haven't yet established the price for your home, I strongly recommend that you ask a capable Realtor prepare a Comparative Market Analysis, then thoroughly discuss the findings. If you'd like me to prepare the analysis, contact me at (949) 552-1111 or bpmarks@earthlink.net.