Once your house is on the market, the top priority is to identify qualified buyers. If your home is marketed to the right audience, your chances of selling quickly-and at the highest price the marketplace will support-will greatly increase.

Your Realtor should prepare a comprehensive marketing plan for you. But don't settle for a cookie-cutter plan. Homes in South Orange County's coastal communities are relatively expensive. It takes a solid marketing strategy to reach qualified buyers for these exclusive homes. If you'd like more information, you can contact Barry to review a sample-marketing plan.
Their sales objective. (What do they want out of this sale?)
Their timeframe. (How fast do they want to move?)
The target audience for their home (Who is financially qualified?)
The strategies that will reach the largest segment of this target audience
My recommendations for how to proceed
Again, the goal is to reach your target audience as frequently as possible. There are several ways to advertise a house, but not every method is suited to each house
Multiple Listing Services
Industry Promotions (using a network of offices and agents)
Newspapers
Magazines
Brochures
Public Relations
Informal Marketing/Networking
Internet
Direct Mail
I firmly believe that a strategic marketing plan is essential to your success. If you'd like more information about marketing-or if you'd like to discuss your specific situation- feel free to contact me. I am available at (949) 552-1111 or bpmarks@earthlink.net.